IKIGAI – Heartfulness in Practice

Welcome to


Our IKIGAI Story



Ikigai Shop Llandeilo

What do we do?

Ikigai is a small high street shop offering everyday products that are far from everyday!

We stock natural health and wellbeing ranges mostly from small independent producers that we have tried and tested and LOVE!

It is very important that they are as free as possible of synthetic chemicals, plastics and petroleum products and cruelty free.

We are very happy to compliment Llandeilo’s unique range of independent retailers nestling here on the edge of the stunning Brecon Beacons, in Carmarthenshire, West Wales.

Explore Ikigai




Why Ikigai?

Ikigai is the Japanese philosophy widely translated as ‘Reason for Living’. It is said that the finding of your Ikigai can be reached through ask yourself a few searching questions:

• What do you love?
• What are you good at?
• What does the world need?

THROUGH Our Ikigai WE WANT to try and bring a bit of joy into life.

Based in lovely Llandeilo in the beautiful heart of Wales, our little shop is an expression our Ikigai and we hope that it helps to bring a little bit of joy into the everyday life of everyone who visits it.

We love finding dedicated artisans and companies that are committed to making the world a better place for everyone, whether its by hand-making soaps or chocolate, or making plastic-free yoga mats, and we love making the Ikigai of all those inspirational people and their products available to you.

Imagine if everything in life made you stop and admire. What if everything that was useful was beautiful as well? And that the everyday things of our lives brought us joy? What if they made us stop for just a moment and give thanks for the pure fact of being alive? Maybe that’s that is a lot to ask of a face cream to but we are giving it a go!


How to

Contact Us

Please prove you are human by selecting the Heart.

Ikigai Online

Coming Soon!

Ikigai Online

The Products We Offer

In our little shop you can find gorgeous natural skincare ranges, paraffin-free candles, pure organic essential oils, amazing incense, delightful local raw chocolate, delicious Welsh honey, even fantastic compostable yoga mats, and much much more.

So, when you are next in Llandeilo pop in and say hello and find your Ikigai.